Offer 20% off as last-ditch save
From: you@yourcompany.com
Subject: Quick offer before we cancel
Preheader: 20% off for the next 3 months.
Hi {{customer_name}},
We've not been able to charge your card for {{plan_name}}, and your account is set to cancel soon.
If money is the issue, here's a one-time offer: 20% off for the next 3 months. Just click below and we'll apply it automatically:
👉 {{save_offer_url}}
If something else is going on, reply and let me know.
Thanks for being with us this long.
— {{company_name}}Variables to replace
- {{customer_name}}
- {{plan_name}}
- {{save_offer_url}}
- {{company_name}}
Why this works
Direct, personal, and respectful. Save offers work best when they feel like a hand reaching out, not a desperate retention tactic.
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Frequently asked questions
Can I use this template commercially?+
Yes — copy, paste, modify, ship. No attribution required.
What variables should I replace?+
This template uses: {{customer_name}}, {{plan_name}}, {{save_offer_url}}, {{company_name}}. Replace each with the corresponding customer/payment data from your system.
When should I send this email?+
On retry attempt 3. Combine with smart retry timing (e.g. day 1, 3, 7) for best results.
What recovery rate should I expect from this template?+
Single emails recover modestly (~5-15%). Combined with smart retry timing, save offers, and proper sequencing, full systems lift recovery to 40-65% — vs ~30% for Stripe Smart Retries alone.
Does Rechurn use these templates?+
Yes — Rechurn ships with versions of these as defaults, AI-rewrites them per customer/failure context, and runs them through smart retry timing automatically.